![]() Here are four helpful tips that can help your pitch stand out from a sea of information. As a public relations professional, you have about eight seconds to hook your reader and reel them in. Confucius once said, “the key to success is the ability to adapt.” If you’re still following me, the goldfish effect has critically altered the way the media picks up pitches. Clearly, shortening attention spans have had an impact and practitioners of media relations must adjust. ![]() Along with shortened attention spans, head-spinning news cycles and media noise have swarmed newsrooms and pulled reporters’ attention in so many different directions that standing out from other stories can be more challenging than ever before. Getting a reporter to confirm they’ve read your pitch is hard enough, let alone actually write a story based on it. Media pitching is a delicate process to navigate. ![]() We live in a time where social media, newscasts, reality TV, streaming platforms, and other media and entertainment channels have increased the amount of information we take in every day (no wonder we can’t concentrate for very long on any one thing). It’s a symbolic comparison that has been scrutinized in recent years, but the message still hits home. A famous study published by Microsoft in 2015 found that people tend to start losing concentration after about eight seconds-that’s one second less than the average attention span of a goldfish.
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